WE WANT IDEAS THAT DISRUPT NORMALITY IN A SMART AND SURPRISING WAY.

Ideas that make everyday life a little less ordinary. We want to make people across the UK laugh, scratch their heads and get annoyed.

Your idea could be beautiful or funny, small or large, affect one person or one million. It can be silly or serious, but it must create a reaction in the people who come across it.

And of course if must cost no more than £50 to do. That’s the challenge. We don’t fund bits of bigger projects, but if it costs less than £50 then you can keep the change.

We don’t care who you are, how old you are, what you do or what you’ve done before. All we care about is the idea and getting it done.

Here is an idea that we like:

‘I want to get four tenners, put them in transparent envelopes, post them and test the integrity of the postal system’